Looking For Info About What Is Pogo Sticking And Does Google Use It As A Ranking Factor, Then You Are Right Place. Here I Share A Complete Guide On What Pogo sticking, And Google Use It As A Ranking Factor To Rank A Website On Search Result Page.
So, If You Are A Blogger OR Become A Digital Marketer, It's Important To Know About All Google Ranking Algorithms. Pogo Sticking Is A New Topic That Confuses Many New Bloggers And Digital Marketers. They All Want To Know About It And Understand Its Effects.
So, In This Post, First of All, We Discuss What Is Pogo Sticking And Does It Matter To Get 1st Position On Serch Results. Then We Discuss On Why It's Bad For Your SERP Position?
So, If You Are Ready To Deep Dive On This Topic, Then Let's Begin.
What Is Pogo Sticking In SEO, And Does It Affect Your SERP?
So, Here Are Two Questions I Am Going To Answer One By One. These Two Are The Basic And Simple Questions, And People Also Search On Various Digital Marketing Website For These. So, Let's Begin With What Is Pogo Sticking.
What is Pogo Sticking In SEO?
Pogo-Sticking Happen When A User Serch For A Search Query Over the Internet And Click On A Result (Mostly 1st) And Then Very Quickly Navigates Back To The Result Page, And Then He Clicks On Another Result (Suppose 2nd) And Again Come Back. He Will Follows This Until He Found The Required Result And is Satisfied With It.
But Process That He Follows Before Find The Required Info Called 'Pogo-Sticking'. Among Us, Lots of People Do It Due To The Low-Quality Content OR A Bad User Experience.
So, Pogo-Sticking Is A Terms That Describe The User's Behaviour, And People Pogo Stick Whenever They Don't Satisfy With Your Content.
Pogo-Sticking happens on a website Due To The Following Reasons.
- Blog Post Does Not Answer The Query Properly.
- If The Content Is Spammy.
- If Users Are Unable To Understand Your Blog Post.
- It Also Happens If Your Page Contains Too Many Ads And Popups.
- Sometimes Slow Page Load Time Also Cause Pogo Sticking.
- Your Page Included An Auto Play Video In It.
- Your Post Contains Old Info.
- Lack of Usability of Your Content Also Causes Pogo-Sticking.
- Article Contains Non-Relevant Info From Title And Description.
So, These Are Some Basic Reasons for Pago-Sticking And Users Hitting The Back Button. Most of Them Happen Due To The Bad User Experience And Low-Quality Content Written Without Any User Intent.
How I Hoe You Understand The Pogo Sticking And Why It Happen On Any Website. Now The 2nd Question is, Does Google Use It As A Ranking Signal?
Pogo Sticking As A Ranking Signal:
Currently, Google is Not Using Pogo Sticking As A Ranking Signal (According To Their Official Statement). You Can Watch the Below Video For More Information. In This Video, John Mueller Cleared That It's Not A Major Issue, so don't worry about it.
Although In Above Video, They Don't Use The Word 'Pogo Sticking', They Called It 'Users Interest'. So, Don't Confuse Between These Two Words. They Have Talking About The Pogo Sticking. But It's Not Matter In Rankings. To Know That, Let's Discuss On It In Below Section Briefly.
Does Pogo Sticking Affect SERP Position?
The answer to This Question Is Quite Simple, And Answer Is - YES. It Does, although John Muller Will Not Accepted It.
But If You Will Use Your Common Sense, Then You Know, It Will Surely Affect Your Search Engine Results Page (SERP) Position. You now want to understand how? Then Below Are explanations, That Will Make It More Clearer.
Pogo-Sticking Will Affect Your Two Main User Behavior Factors That Google Uses To Determine The Right Position For Result. Google Will Use Their Google Analytics To Measure These Factors. Those And Their Description Are Below.
- High Bounce Rates - Pogo Stiking Will Increase Your Bounce Rate. But It's Not A Major Factor That Directly Affects Your SERP Position.
- Low Dwell Time - Pogo Sticking Will Decrease Your Dwell Time. For Your Info, Dwell Time Is That Time A User Spends On A Page After Clicking From Search Result.
When Google Acknowledges Your Bounce Rate Is High And Your Dwell Time Is Low From Your Competitor, That Is Positioned On the 2nd OR 3rd For The Same Query, Then He Will Replace Your Position With Him. Remember, Google Always Focuses One User Satisfaction, Not On The Publisher's Benefits.
According To The Google, Long Dwell Time, And Low Bounce Rate Is A Sign On Good And Informative Content. So, To Increase User Satisfaction And Stop Pogo-Sticking, Google Will Move It To 1st Position. Thus, Due To The Pogo Sticking Behave of A User, Your Website Position Will be Influenced.
I Hope Now You Understand Why Pogo-Sticking Is Bad For Your Website SERP Position. In Another Post, We Will Provide A Complete Guide On How To Prevent Pogo Sticking.