Performance Marketing
Paid campaigns judged on leads, sales and return, backed by over ₹20 crore in ad spend.
Performance marketing has one rule: if you can't measure it, you can't scale it. So tracking comes before budget.
I've spent more than ₹20 crore on ads, and the lesson is consistent. The ad itself is rarely the main problem. It's usually the offer, the landing page or slow follow-up on leads.
I work across Google, Meta and LinkedIn, testing small, then putting money behind what proves itself.
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