What Is Pogo-Sticking? Does Google Use It As A Ranking Factor? - Complete Guide

Pogo-Sticking In SEO - Complete Guide
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Looking For Info About What Is Pogo-Sticking And Does Google Use It As A Ranking Factor, Then You Are Are Right Place. Here I Share A Complete Guide On What Is Pogo sticking And Does Google Use It As A Ranking Factor To Rank A Website On Search Result Page.

So, If You Are A Blogger OR Want To Become A Digital Marketer, Then It's Important To Know About All Google Ranking Algorithms. Pogo Sticking Is A New Topic That Confusing Many New Bloggers And Digital Marketers. They All Want To Know About It And Understand Its Effects.

So, In This Post, First of All, We Discuss On What Is Pogo-Sticking And Does It Matter To Get 1st Position On Serch Results. Then We Discuss On Why It's Bad For Your SERP Position, And At Last, I Will Tell You How To Remove This Issue From Your Website.

So, If You Are Ready To Deep Dive On This Topic, Then Let's Begin.

What Is Pogo-Sticking? And Does Google Use It As A Ranking Factor?

So, Here Are Two Questions, And I Am Going To Answer It One By One. So, Let's Begin With What Is Pogo Sticking.

 

What is Pogo-Sticking?

Pogo-Sticking Is Happen When A User Serch For A Perticuler Info Over Internet And Click On A Result (Mostly 1st) And Then Very Quickly He Navigates Back To The Result Page, And Then He Click On Another Result (Suppose 2nd) And Again Come Back. He Will Follows This Until He Found The Required Result And Satisfied With It. 

But Process That He Follows Before Find The Required Info Called "Pogo-Sticking".

Pogo-Sticking Happen Due To The Following Reasons.

  1. Content Does Not Answer The Query Properly.
  2. If The Content Is Spammy.
  3. If User Are Unable To Understand The Info.
  4. It's Also Happen If Your Page Contain Too Many Ads And Popups.
  5. Sometimes Slow Page Load Time Also Cause Pogo Sticking.
  6. Your Page Included An Auto Play Video In It.
  7. Your Post Contain Old Info.
  8. Lack of Usability of Your Content Also Causes Pogo-Sticking.
  9. Article Contains Non- Relevant Info From Title And Description.

So, These Are Some Basic Reasons for Pago-Sticking.

Now The 2nd Question, Does Google Use It As A Ranking Factor?

Pogo-Sticking As A Ranking Factor:

Currently, Google Not Using Pogo-Sticking As A Ranking Factor. You Can Watch the Below Video For More Info. In This Video John Mueller Cleared That It's Not A Major Issue, So, Don't Much Worry About It.

 

Although In Above Video They Don't Use The Word "Pogo-Sticking", They Simply Called It "Users Interest".
But, Really It's Not Matter In Rankings, To Know That, Lets Discuss On It In Below Section Briefly.

Does Pogo-Sticking Affect SERP Position?

The answer to This Question Is Quite Simple And The Answer Is - YES. It Does, It Will Surely Affect Your SERP Position. Now you want to Know Why Then Below Are explanations.

 

Pogo-Sticking Will Affect Your Two Main Factors That Google Use To Determine The Right Position For Result. Those And Their Description Are Below.

 

  • Bounce Rate - Pogo Stiking Will Increase Your Bounce Rate. But It's Not A Major Factor That Directly Affects Your SERP Position.
  • Dwell Time - Pogo Sticking Will Decrease Your Dwell Time. For Your Info, Dwell Time Is That Time That A User Spend On A Page After Clicking From Search Result.

When Google Acknowledge That Your Bounce Rate Is High And Your Dwell Time Is Low From Your Competitor That Is Positioned On the 2nd OR 3rd For The Same Query, Then He Will Replace Your Position With Him. According To The Google Long Dwell Time, And Low Bounce Rate Is A Sign On Good And Informative Content. So, To Increase User Satisfaction And To Stop Pogo-Sticking Google Will Move It To 1st Position.

I Hope Now You Understand That Why Pogo-Sticking Is Bad For Your Website SERP Position.

How-To Prevent Pogo-Sticking - Bonus Tip

Now You Will Understand, Why Preventing Pogo-Sticking Is Important To Get a Better Position On SERP. So, Here Are Some Bonus Tips For You That Will Help You To Do That. Read All The Tips And Use Them If You Are Facing Pogo-Sticking On Your Website Pages.

  1. Write Long And Informative Article - This Will Help You To Keep Stay Your Visitors On Your Page For Log Time And To Help You Increase Dwell Time And Reduce Bounce Rate. For Example - You Come Here To Read Only About What Is Pogo-Sticking And Its A Ranking Factor Or Not, But You Are Reading This To Get More Info On This Topic.
  2. Keep Your Article Related To Your Title And Description - This Is The Most Effective Way To Prevent The Pogo-Sticking, Because, By Using This You Will Provide The Right Info To The Users. Anyone Click On Your Website, If He Is Searching For A Query That Is Related To Your Title And Description And Your Article Is Also Related To That Query, Then Why He Leave.
  3. Stop Using Too Many Ads And Popups - Users Come On Your Website To Get Info Abou Their Questions And If Your Ads And Popups Are Preventing Them To Read The Answers OR Info, Then Why They Stay On Your Page. Use Only Responsive And Organised Ads That Will Not Disturb The User.
  4. Interlink Your Other Pages/Posts - If There Are Other Posts And Pages Related To That Topic On Your Website And You Think That User Also Search For That Info After Reading The Current Post, The Interlink Those Pages.
  5. Make Your Content Easy To Understand - It's Also A Good Practice To Stop The Pogo-Sticking. Just Make Your Content Easy To Understand Like Using Right Font Size And Type, So, A User Easily Read Your Info, And Don't Use Too Many Technical Words.
  6. Keep Your Articles Updated - This One Is Help You If Pogo Sticking Is Causing Due To The old Info In Your Articles. Just Update With Latest Info And Users Will Like To Read Them.
  7. Speed Up Your Site Loading Time - If You Think That Pogo-Sticking Is Happening Due To The Slow Loading Time, Then Try To Find The Best Way To Remove This Issue, Like Changing The Hosting, Changing The Theme OR Layout OR Using A CDN. More Than That Site Speed Is Also A Ranking Factor, So, This Will Also Help You To Get Better Position.

 

So, These Are Some Tips That Will Help You To Overcome The Pogo-Sticking Problem. 

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